Good Article on Blogs vs Press Releases

http://www.danavan.net/weblog/archives/contrasts_press_releases_vs_blogs_blogging.html

I still think there's a definite place for the press release--but not, fergoodnessake, those horrid no-news corporate blather annuncements. If you find the real news in it, a press release can be just as exciting as a blog.

As an example, I was once hired to write a press release for a new book on electronic privacy. Instead of the boring, expected "Electronic Privacy Expert Releases New Book," my headline was "It's 10 O'Clock--Do You Know Where Your Credit History Is?

I had fun with it, and so did the client--and, I imagine, the media that received it.

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Copywriter, marketing consultant, and speaker Shel Horowitz is the author of six books and publisher of five websites, five webzines and three ezines. His two most recent, Principled Profit: Marketing That Puts People First and Grassroots Marketing: Getting Noticed in a Noisy World have both won awards. He's currently engaged in a campaign to get 25,000 people to sign--and spread--the Business Ethics Pledge:
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