Principled Profit: The Good Business Blog

Musings on the world-wide movement for ethical business, frugal marketing, and how honesty, integrity, and quality combine with deep relationship building to create business success. By the originator of the Ethical Business Pledge campaign and award-winning author of Principled Profit: Marketing That Puts People First and five other books

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Wednesday, December 29, 2004

Good Article on Blogs vs Press Releases

I still think there's a definite place for the press release--but not, fergoodnessake, those horrid no-news corporate blather annuncements. If you find the real news in it, a press release can be just as exciting as a blog.

As an example, I was once hired to write a press release for a new book on electronic privacy. Instead of the boring, expected "Electronic Privacy Expert Releases New Book," my headline was "It's 10 O'Clock--Do You Know Where Your Credit History Is?

I had fun with it, and so did the client--and, I imagine, the media that received it.

Copywriter, marketing consultant, and speaker Shel Horowitz is the author of six books and publisher of five websites, five webzines and three ezines. His two most recent, Principled Profit: Marketing That Puts People First and Grassroots Marketing: Getting Noticed in a Noisy World have both won awards. He's currently engaged in a campaign to get 25,000 people to sign--and spread--the Business Ethics Pledge:


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