Principled Profit: The Good Business Blog

Musings on the world-wide movement for ethical business, frugal marketing, and how honesty, integrity, and quality combine with deep relationship building to create business success. By the originator of the Ethical Business Pledge campaign and award-winning author of Principled Profit: Marketing That Puts People First and five other books

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Friday, October 21, 2005

Pakistani Earthquake Toll Rooted in Human Corruption

Sigh. Why is it that so often after there's a natural disaster, if you dig deeply into the cause of the death toll, you find humans taking unconscionable shortcuts in construction...and other humans in charge of safety oversight looking the other way?

Last week, I happened to sit next to a very intelligent and politically aware Pakistani gentleman at a Bruce Springsteen concert. In the hour before the music started, we had a long talk. My new friend just sent me a link to the work of a Pakistani ethics writer, Ardeshir Cowasjee. His latest weekly column is all about the direct responsibility for fatalities in the recent earthquake...on the shoulders of those crooked builders and didn't-see-nuthin' officials.

Read it and weep!

But then turn to another of Cowasjee's columns, and see an example of the triumph of the human spirit.


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