Nice remark from another copywriter colelague, Mordechai "Morty" Schiler, in his blog:

While I'm still grappling with integrating marketing and principles, Shel Horowitz has made a career of balancing the two.

I'm hoping his "grappling" will lead him to sign the Business Ethics Pledge; I know from past interaction that he's a highly ethical person, just too humble to take credit for that position.

And how about you?