Principled Profit: The Good Business Blog

Musings on the world-wide movement for ethical business, frugal marketing, and how honesty, integrity, and quality combine with deep relationship building to create business success. By the originator of the Ethical Business Pledge campaign and award-winning author of Principled Profit: Marketing That Puts People First and five other books

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Monday, January 09, 2006

Nice remark from another copywriter colelague, Mordechai "Morty" Schiler, in his blog:

While I'm still grappling with integrating marketing and principles, Shel Horowitz has made a career of balancing the two.

I'm hoping his "grappling" will lead him to sign the Business Ethics Pledge; I know from past interaction that he's a highly ethical person, just too humble to take credit for that position.

And how about you?


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