Principled Profit: The Good Business Blog

Musings on the world-wide movement for ethical business, frugal marketing, and how honesty, integrity, and quality combine with deep relationship building to create business success. By the originator of the Ethical Business Pledge campaign and award-winning author of Principled Profit: Marketing That Puts People First and five other books

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Tuesday, February 14, 2006

Video Marketing and GoDaddy

There's so much buzz about video marketing on the Web this year, and not just from long-time advocates like Jim Edwards. Ken McCarthy, founder of The System (a long-running and highly successful Internet training that's helped to create a lot of online millionaires) has actually created a course in it, using lots of real-life high-end examples.

Sure there's a place for cheesy-but useful Camtasia how-tos that walk you through a procedure--but video is rapidly titling toward high-end production values that look good enough to eat.

I got a gorgeous video Valentine's Day card from GoDaddy this morning. This is the domain registration and hosting company where I register most of my domains. (I suspect that link is tied to me. If it doesn't load, try this)

Most of it isn't even animated--just the flame and the changing text--and therefore it probably wasn't even all-that-expensive to shoot. By using a steady background, the card achieves photographic quality that begins to approach printed art books. None of the jerky quality that online video usually suffers from. And let's face it, the roses, the whole setting, are beautiful. And yes, it actually did succeed in making me feel appreciated as a customer, which is the point, after all.

I suspect we'll be seeing a lot more of this sort of thing.


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