Principled Profit: The Good Business Blog

Musings on the world-wide movement for ethical business, frugal marketing, and how honesty, integrity, and quality combine with deep relationship building to create business success. By the originator of the Ethical Business Pledge campaign and award-winning author of Principled Profit: Marketing That Puts People First and five other books

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Saturday, June 10, 2006

NYT: Don't Call Our Column "Rubbish"

This is too weird: The New York Times went back and forth with senior General Motors executives about a letter to the editor from a GM vice president, attempting to rebut a highly critical article by Thomas Friedman. The letter said accusations in the column were "rubbish"; the Times refused to allow that word in the letter.

Writes the PR guy, Brian Akre,

Now, you’d think it would be relatively easy to get a letter from a GM vice president published in the Times after GM’s reputation was so unfairly questioned. Just a matter of simple journalistic fairness, right?

You’d also think that the newspaper’s editing of letters would be minimal -- to fix grammar, remove any profane language, that sort of thing. Not so.


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