Principled Profit: The Good Business Blog

Musings on the world-wide movement for ethical business, frugal marketing, and how honesty, integrity, and quality combine with deep relationship building to create business success. By the originator of the Ethical Business Pledge campaign and award-winning author of Principled Profit: Marketing That Puts People First and five other books

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Saturday, July 22, 2006

First Charges Brought in Stock Option Scandal

Marketplace Radio reports that a company called Brocade Communications is the first to be charged in the latest business ethics scandal wave--back-dating stock options to inflate their gain. The first of many, I suspect. The backdating of stock options is apparently rampant, as I've written in the past. You pass a Sarbanes-Oxley and the crooks figure out something new.

Still, I continue to be optimistic, sometimes in spite of much evidence to the contrary, that human beings are basically wired to do the right thing, and will rise to those expectations eventually. If it weren't for my optimism, I never would have written an award-winning book on how ethics can drive business success.


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