Principled Profit: The Good Business Blog

Musings on the world-wide movement for ethical business, frugal marketing, and how honesty, integrity, and quality combine with deep relationship building to create business success. By the originator of the Ethical Business Pledge campaign and award-winning author of Principled Profit: Marketing That Puts People First and five other books

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Friday, February 08, 2008

Unmet Expectation = Lost Opportunity

Yesterday, I was listening to an interview with a very smart-sounding marketing copywriter. It was all about trust, integrity–the stuff I talk about in this blog, in my award-winning book, Principled Profit: Marketing That Puts People First, and in my ethics newsletter.

Thinking that this was someone I needed to know, and thinking about all sorts of mutual-benefit ventures we could do, I went to the writer’s site.

And boy, was I shocked!

It was a hard-sell, blowhard, I-know-so-much-more-than-you snow job, and the only credibility builder was the very generous use of testimonials. Let’s just say I did NOT feel ready to trust him.

Well, guess who I *won’t* be approaching with any partnership offers. We’ll never know what might have been, because he led me in expecting one sort of thing, and delivered something entirely different.


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