Principled Profit: The Good Business Blog

Musings on the world-wide movement for ethical business, frugal marketing, and how honesty, integrity, and quality combine with deep relationship building to create business success. By the originator of the Ethical Business Pledge campaign and award-winning author of Principled Profit: Marketing That Puts People First and five other books

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Tuesday, January 04, 2005

Is Business Ethics the Hot Topic for 2005? I Think I See A Trend

* [1] Of 1,889,000 hits on Google for "business ethics" or "ethical business," 1,189,000--62.9 percent--are on pages updated within the past three months.

* [2] A survey of S&P 500 companies, published Wednesday in Lohas Journal, found a 150 percent increase in one year in the number of CEOs reporting on social responsibility in their shareholder letters, and an 800 percent increase since 1999 in CEOs who describe their companies as corporate or global citizens--with such major players as Pfizer, Hewlett-Packard, Bank of America, Citigroup and Cisco leading the way.

* [3] Businesses have devoted vast sums to disaster relief following the Indian Ocean tsunami, often far out of proportion to their size. One guidebook publishing company earmarked AU $500,000 (US $388,170) for disaster aid.

* [4] The US House of Representatives reversed itself and scuttled a plan that would have made it harder to challenge members facing allegations of ethics violations

* [5] The grassroots, zero-budget Business Ethics Pledge campaign that I launched in June has already reached six of the world's seven regions, with signers as far-flung as Kenya, Panama, New Zealand, Portugal, South Africa, and Scotland.

Business ethics has become the hot business trend!

People are waking up. They are realizing that ethics and corporate citizenship build trust--that following and marketing an ethical stance is actually good for business. This bodes well for my pledge campaign--and for the state of the world.


At 8:21 AM, Blogger Jeff McIntire-Strasburg said...


Welcome to the blogosphere -- glad you made it!



At 8:59 AM, Blogger Jeff Doles said...

Hello Blogmate, and welcome.

Yes, blogging is loads of fun :) Our blog is called The Faith Log--exploring the workings of Biblical faith.

We believe that the God of the Bible is a God of prosperity and blessing. That, not only is it possible to sustain profitability in business by good and ethical principles--but also that you cannot sustain profitability without them.

Oh, you can find short bursts of unethical profiting, but it will not last. You cannot *sustain* it. What you want is something that will last.

There is a proverb in the Bible that says:

"A righteous man leaves and inheritance for his children's children,and the wealth of the wicked is laid up for the just."

In other other words, a man of ethics and goodness in his business dealings will sustain an inheritance that will extend even to his grandchildren. It will be an inheritance of profit as well as principle.

But the wicked man, who has gained his wealth by unprincipled means will end up losing it pretty quickly--and it will wind up in the hands of those who follow after good ethics and principles.

God bless you, Shel, for setting "principled profit" before our eyes.

Jeff Doles
The Faith Log


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