Best Example of Video Marketing I've Seen Yet
Unlike the GoDaddy valentine I wrote about last week, this one was not cheap. But it's promoting a movie so they probably had a lot of the footage.
A set of three trailers for "The Secret." After seeing the intro and the first trailer, I signed up for their mailing list--I'm ready to see this movie! The second and third trailers were significantly less impressive.
One particular thing that shows these people really understand marketing: once you've viewed any of the trailers, the finish screen gives you several viral tools I hadn't even come across before: Furl, Blogmark, and Delicious. I think we'll be seeing not only more really classy high-end videos like this (it even looked good on Windows Media Player, at both high and low bandwidth--while most WMP files look pretty jerky and crude on my system--they also offer Quciktime and Flash). Oddly enough, there were a lot more captions on the low-bandwidth version.