Principled Profit: The Good Business Blog

Musings on the world-wide movement for ethical business, frugal marketing, and how honesty, integrity, and quality combine with deep relationship building to create business success. By the originator of the Ethical Business Pledge campaign and award-winning author of Principled Profit: Marketing That Puts People First and five other books

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Saturday, February 18, 2006

Best Example of Video Marketing I've Seen Yet

Unlike the GoDaddy valentine I wrote about last week, this one was not cheap. But it's promoting a movie so they probably had a lot of the footage.

A set of three trailers for "The Secret." After seeing the intro and the first trailer, I signed up for their mailing list--I'm ready to see this movie! The second and third trailers were significantly less impressive.

One particular thing that shows these people really understand marketing: once you've viewed any of the trailers, the finish screen gives you several viral tools I hadn't even come across before: Furl, Blogmark, and Delicious. I think we'll be seeing not only more really classy high-end videos like this (it even looked good on Windows Media Player, at both high and low bandwidth--while most WMP files look pretty jerky and crude on my system--they also offer Quciktime and Flash). Oddly enough, there were a lot more captions on the low-bandwidth version.


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