Musings on the world-wide movement for ethical business, frugal marketing, and how honesty, integrity, and quality combine with deep relationship building to create business success. By the originator of the Ethical Business Pledge campaign and award-winning author of Principled Profit: Marketing That Puts People First and five other books
| If you'd like to get an update when we post new content, please click here to subscribe via RSS or to subscribe by e-mail. |
Of the five most profitable quarters in the world history of corporations, four have been ExxonMobil's. ExxonMobil holds the 1st, 2nd, 4th, and 5th places on the list. The number three spot goes to Royal Dutch Shell, another oil company.
posted by Shel Horowitz, author, Guerrilla Marketing Goes Green @ 11:04 AM
Copywriter, marketing consultant, and speaker Shel Horowitz is the author of seven books and publisher of five websites, five webzines and three ezines. His two most recent, Principled Profit: Marketing That Puts People First (www.principledprofits.com) and Grassroots Marketing: Getting Noticed in a Noisy World (www.frugalmarketing.com) have both won awards. He's currently engaged in a campaign to get 25,000 people to sign--and spread--the Business Ethics Pledge: www.business-ethics-pledge.org
0 Comments:
Post a Comment
<< Home