Musings on the world-wide movement for ethical business, frugal marketing, and how honesty, integrity, and quality combine with deep relationship building to create business success. By the originator of the Ethical Business Pledge campaign and award-winning author of Principled Profit: Marketing That Puts People First and five other books
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War profiteers are at it again.The Boston Globe reports,
The estimated costs for the development of major weapons systems for the US military have doubled since September 11, 2001, with a trillion-dollar price tag for new planes, ships, and missiles that would have little direct role in the fight against insurgents in Afghanistan and Iraq.
posted by Shel Horowitz, author, Guerrilla Marketing Goes Green @ 4:33 AM
Copywriter, marketing consultant, and speaker Shel Horowitz is the author of seven books and publisher of five websites, five webzines and three ezines. His two most recent, Principled Profit: Marketing That Puts People First (www.principledprofits.com) and Grassroots Marketing: Getting Noticed in a Noisy World (www.frugalmarketing.com) have both won awards. He's currently engaged in a campaign to get 25,000 people to sign--and spread--the Business Ethics Pledge: www.business-ethics-pledge.org
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