Principled Profit: The Good Business Blog

Musings on the world-wide movement for ethical business, frugal marketing, and how honesty, integrity, and quality combine with deep relationship building to create business success. By the originator of the Ethical Business Pledge campaign and award-winning author of Principled Profit: Marketing That Puts People First and five other books

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Tuesday, August 15, 2006

Kyle MacDonald: Inspiring Story of Creating Abundance without Money

I have been writing about abundance for many years--and particularly the idea that you can have an abundance-filled life even if your wallet is approaching empty. This is the focus of my first website, Frugal Fun, which I set up back in 1996--and of my fourth book, The Penny-Pinching Hedonist: How to Live Like Royalty with a Peasant's Pocketbook, from back in 1995.

So when my friend Bob Burg wrote in his wonderful Winning Without Intimidation newsletter about Kyle MacDonald, a young Internet- and media-savvy Montrealer who traded a single paperclip, and then traded the resulting trades, until he ended up--in only 14 steps--the proud owner of a house, I went off to view the TV segment.

ABC's 20/20 did an eight-minute profile on Kyle's journey--and eight minutes on network TV is kind of like the amount of coverage when a major head of state dies. Many news segments are under two minutes.

He started by posting his paperclip, and his dream, on Craig's List, and it spiraled out from there to inclue encounters with rock star Alice Cooper, among others.

It took him exactly a year. Oh yes, and he clearly had a great deal of fun along the way!

Each trade was carefully documented--though the TV segment doesn't answer the question of who flew whom around the US and Canada to connect, and at what cost. The recent trades, obviously had a lot of media attention, and probably a lot of media footing the bill. But I wonder how it worked out in the beginning. If the goal is to create abundance, it doesn't make a lot of sense to me to interject plane fare.

Kyle's own site is called, not surprisingly, One Red Paperclip--and perhaps also not surprisingly, it's actually a Blogger blog--which means it's free.

You go, guy!


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