Blog Ethics Standards from WOMMA
The Word of Mouth Marketing Association (WOMMA) has in the last couple of months taken several steps to build ethics consciousness among its members.
This, of course, is something I applaud. It's quite necessary, as word-of-mouth marketers include those who have (in the past) paid people to act as shills without disclosing their relationship.
I put a link up to WOMMA's overall code of ethics some time back. Now, the group has released draft standards for marketers communicating with bloggers. (All of its ethics programs can be accessed from a single link--which, commendably, is a main link from the home page.
This is good. And Dell Computer has already become the first major company to sign on to WOMMA's Ethics Adoption Toolkit.