Principled Profit: The Good Business Blog

Musings on the world-wide movement for ethical business, frugal marketing, and how honesty, integrity, and quality combine with deep relationship building to create business success. By the originator of the Ethical Business Pledge campaign and award-winning author of Principled Profit: Marketing That Puts People First and five other books

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Sunday, November 26, 2006

Blog Ethics Standards from WOMMA

The Word of Mouth Marketing Association (WOMMA) has in the last couple of months taken several steps to build ethics consciousness among its members.

This, of course, is something I applaud. It's quite necessary, as word-of-mouth marketers include those who have (in the past) paid people to act as shills without disclosing their relationship.

I put a link up to WOMMA's overall code of ethics some time back. Now, the group has released draft standards for marketers communicating with bloggers. (All of its ethics programs can be accessed from a single link--which, commendably, is a main link from the home page.

This is good. And Dell Computer has already become the first major company to sign on to WOMMA's Ethics Adoption Toolkit.


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