Principled Profit: The Good Business Blog

Musings on the world-wide movement for ethical business, frugal marketing, and how honesty, integrity, and quality combine with deep relationship building to create business success. By the originator of the Ethical Business Pledge campaign and award-winning author of Principled Profit: Marketing That Puts People First and five other books

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Wednesday, November 01, 2006

Good Article on Ethical Non-Sweatshop Clothing

From the Christian Science Monitor, regarding Lesotho's once-moribund, now resurgent clothing industry, and how it shifted toward ethically clean clothing:

But at the same time, an alliance of companies, NGOs, government representatives, and others were trying to find ways to protect the country's industry. Already, some brands had improved working conditions in Lesotho to answer concerns about sweatshop labor. The group realized that if Lesotho could start aggressively marketing itself as an ethical source of clothing, it could retain and even grow business. "Ethical trading gives you a competitive edge," says Andy Selm, regional textile and apparel specialist at ComMark Trust. "You can attract a better quality of customer."


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