Principled Profit: The Good Business Blog

Musings on the world-wide movement for ethical business, frugal marketing, and how honesty, integrity, and quality combine with deep relationship building to create business success. By the originator of the Ethical Business Pledge campaign and award-winning author of Principled Profit: Marketing That Puts People First and five other books

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Tuesday, October 17, 2006

MacDonald Asks Hard Questions of Apple--AND Greenpeace

On his own ethics blog, Chris MacDonald looks at questions raised by Greenpeace about Apple's commitment to the environment. He brings a journalist's healthy skepticism to claims on both sides. Fascinating reading.

Full disclosures: I have been an Apple user/loyalist since 1984, and I have on occasion given money to Greenpeace.


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