Musings on the world-wide movement for ethical business, frugal marketing, and how honesty, integrity, and quality combine with deep relationship building to create business success. By the originator of the Ethical Business Pledge campaign and award-winning author of Principled Profit: Marketing That Puts People First and five other books
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I’m a frequent reader of Chris MacDonald’s Business Ethics Blog, and through Chris, I found Joel Makower’s list of Top Green Business Stories of 2006.
This is must reading for those interested in sustainability and how the business world addresses it/markets around it.
posted by Shel Horowitz, author, Guerrilla Marketing Goes Green @ 4:27 AM
Copywriter, marketing consultant, and speaker Shel Horowitz is the author of seven books and publisher of five websites, five webzines and three ezines. His two most recent, Principled Profit: Marketing That Puts People First (www.principledprofits.com) and Grassroots Marketing: Getting Noticed in a Noisy World (www.frugalmarketing.com) have both won awards. He's currently engaged in a campaign to get 25,000 people to sign--and spread--the Business Ethics Pledge: www.business-ethics-pledge.org
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