Principled Profit: The Good Business Blog

Musings on the world-wide movement for ethical business, frugal marketing, and how honesty, integrity, and quality combine with deep relationship building to create business success. By the originator of the Ethical Business Pledge campaign and award-winning author of Principled Profit: Marketing That Puts People First and five other books

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Thursday, January 11, 2007

Green Business Stories, Including a Good Initiative from Wal-Mart

I’m a frequent reader of Chris MacDonald’s Business Ethics Blog, and through Chris, I found Joel Makower’s list of Top Green Business Stories of 2006.

This is must reading for those interested in sustainability and how the business world addresses it/markets around it.

Chris himself explored one of those 10 issues,


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