Principled Profit: The Good Business Blog

Musings on the world-wide movement for ethical business, frugal marketing, and how honesty, integrity, and quality combine with deep relationship building to create business success. By the originator of the Ethical Business Pledge campaign and award-winning author of Principled Profit: Marketing That Puts People First and five other books

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Sunday, February 04, 2007

Jigsaw: A Puzzle that DOESN’T Fit

I knew there was a company called I assumed it was for puzzle lovers. Then I stumbled on my colleague David Batstone’s blog entry about it. (Author of the WAG newsletter and the Right reality blog, David is another blogger on corporate ethics; I’ve been on his newsletter list for a couple of years.)

To say I was horrified is an understatement. This company actually pays people to gather business cards and punch the information into a for-sale database!

I don’t know about you, but I find that extremely creepy. I give a business card to someone because I’m interested in facilitating that person’s ability to stay in touch with me. As public as I am, and I’m pretty public, I don’t really want people exploiting me by selling my contact info. As it is, I am cursed, as an early adopter on the Internet, with the dubious honor of being included on every blankety-blank list of contacts that spammers buy and sell already.

Let me say categorically that if I ever find out that someone has mined my information in that way, I would *never* do business with that person again. It is an invasion of privacy and a very bad business model.


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