Principled Profit: The Good Business Blog

Musings on the world-wide movement for ethical business, frugal marketing, and how honesty, integrity, and quality combine with deep relationship building to create business success. By the originator of the Ethical Business Pledge campaign and award-winning author of Principled Profit: Marketing That Puts People First and five other books

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Friday, March 09, 2007

Money vs. Mission: Cool Article on VentureBeat Blog

Sunil Paul has a great blog entry about how he chose to get involved with environmental technology companies first and foremost to help “green” the world, and only secondarily to make profit. The profits, of course, followed.

My favorite paragraph:

But it doesn’t have to be a choice between social and economic goals. Clean energy is like the love child of John Muir and Adam Smith. It joins environmentalism with capitalism. Cleantech companies have great value not captured by the price of the good or service. Their entire business model generates excess social return. In addition, the energy market is huge, and is ripe for change – and so the opportunity for profits is tremendous.


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