Principled Profit: The Good Business Blog

Musings on the world-wide movement for ethical business, frugal marketing, and how honesty, integrity, and quality combine with deep relationship building to create business success. By the originator of the Ethical Business Pledge campaign and award-winning author of Principled Profit: Marketing That Puts People First and five other books

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Monday, March 12, 2007

Most entertaining book review I’ve seen in a long while

Guy Kawasaki reviews Founders at Work: Stories of Startups’ Early Days–and quotes some wonderful anecdotes from some of the biiig tech startups (Yahoo, Hotmail, etc.)

What a hoot–even if he can’t spell “chutzpah” (he thinks it’s “hootspah”)

As an early Mac adopter, I’ve been following Kawasaki since 1984, and enjoyed “The Macintosh Way” back in those ancient days. I also love that Apple gave him the title of evangelist. In fact, that book–and that attitude–were among the influences that eventually led me to write my award-winning sixth book, Principled Profit: Marketing That Puts People First, decades later.


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