Principled Profit: The Good Business Blog

Musings on the world-wide movement for ethical business, frugal marketing, and how honesty, integrity, and quality combine with deep relationship building to create business success. By the originator of the Ethical Business Pledge campaign and award-winning author of Principled Profit: Marketing That Puts People First and five other books

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Monday, July 16, 2007

Good Thoughts from the Two Ethics Chris-es

And both of them less-than-easy to link to!

Chris Bauer’s e-newsletter posed the scenario of a disconnect between a company’s ethics policies and its other behavior.

If you are in an organization with a CSR program that seems out of synch with the rest of its actions, you may have a great opportunity to lobby for a better alignment between your organization’s stated values and its actual actions. The strategy to use? Simply point out the CSR program as a great example of fulfilling the company’s stated values and contrast that with its other policies and actions. If the contrast is glaring enough, you may have a shot at driving your point home, assuming you know how to pick the right audience and style for your remarks.

I can’t find it on his blog. But I bet if you contact him and ask for a copy of “Corporate Math: A Right + A Wrong = ?”, he’ll be happy to send you one.

Meanwhile, in a June 15 post, Chris MacDonald applauds cereal giant Kellogg’s agreement to stop spoonfeeding its sugar- and chemical-laden stuff to kids watching TV, even while acknowledging that the company is probably dong this for less-than-altruistic reasons. There seems to be no way to capture the permalink and link to it, but you can find it on the June 2007 archives page.


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