Principled Profit: The Good Business Blog

Musings on the world-wide movement for ethical business, frugal marketing, and how honesty, integrity, and quality combine with deep relationship building to create business success. By the originator of the Ethical Business Pledge campaign and award-winning author of Principled Profit: Marketing That Puts People First and five other books

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Monday, May 28, 2007

Not Your Grandfather’s AARP

OK, so in December, I turned 50–and since I love discounts, of course I sent in my $7.50 to join the AARP (used to stand for American Association of Retired persons, I believe).

Well, I was looking at the organization’s magazine today and I was astonished by the lineup for the fall conference in Boston, just two hours drive from me: Headlined by Rod Stewart in concert, and featuring such Boomer luminaries as Whoopi Goldberg, Lily Tomlin, Maya Angelou, and Bill Russell.

I’ve got a wedding in Maryland that weekend, but I just might drive in for Friday’s program. Cheap, too–member price is $15 for the speakers and $25 extra for each concert.

Wow! Not at all what I expected, with my memories of AARP (from my days as an organizer with the Gray Panthers, back in 1979-80) as a very stodgy organization.


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