Principled Profit: The Good Business Blog

Musings on the world-wide movement for ethical business, frugal marketing, and how honesty, integrity, and quality combine with deep relationship building to create business success. By the originator of the Ethical Business Pledge campaign and award-winning author of Principled Profit: Marketing That Puts People First and five other books

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Wednesday, December 26, 2007

Ben Silverman: How NOT to do PR

Talk about a clueless company! First its PR department issues wrong information. Then when journalists pick up the story and cast the company in a negative light, they demand retractions saying the story was based on erroneous information–but not bothering to mention that the wrong stuff was supplied by them in the first place.

Read all the way down to see how they get their comeuppance–it’s sweet! The story in Ben Silverman’s PR Fuel is called “Shooting the Messenger


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