Principled Profit: The Good Business Blog

Musings on the world-wide movement for ethical business, frugal marketing, and how honesty, integrity, and quality combine with deep relationship building to create business success. By the originator of the Ethical Business Pledge campaign and award-winning author of Principled Profit: Marketing That Puts People First and five other books

This blog has moved to:

Get this widget!
Visit the Widget Gallery

If you'd like to get an update when we post new content, please click here to subscribe via RSS or to subscribe by e-mail.

Sunday, January 27, 2008

Amazing! An Airport Bookstore with Great-Sounding Books!

Maybe there’s hope for our society. I stopped into Simply Books in the C concourse of Atlanta’s massive Hartsfield-Jackson International Airport, not expecting much. After all, most airport bookstores, and even a lot of chain-owned downtown and mall stores lately, cram their shelves with trashy mass-market novels by the likes of Danielle Steel.

I don’t mind a good yarn; I’ve thoroughly enjoyed all the Harry Potter books, Kite Runner, and even the occasional Stephen King–but when I dragged myself through one of Steel’s, I found it one of the most uninteresting and poorly written novels I’d ever encountered.

This bookstore, despite its very limited shelf space, was great. I saw literally dozens of books I’d have been happy to read–including some you may eventually read about in my monthly review column. In my brief foray, I saw these among others:

• Giving, by Bill Clinton
• Gary Hirshberg, founding CEO of Stonyfield Yogurt, writing about socially/environmentally conscious companies
• The Zookeeper’s Wife, a novelized account of a true family that risked their own lives to hide dozens of Jews in the zoo during the Nazi era
• About five of Jeffrey Gitomer’s entertaining and acerbic sales books
• A Thousand Splendid Suns, sequel to Kite Runner
• Meatball Sundae–the latest unconventional marketing rant from mega-guru Seth Godin

It is soooo refreshing to see an ariport store whose buyer values intelligent discourse! (And don’t worry, there were plenty of beach novels, too.


Post a Comment

<< Home