Principled Profit: The Good Business Blog

Musings on the world-wide movement for ethical business, frugal marketing, and how honesty, integrity, and quality combine with deep relationship building to create business success. By the originator of the Ethical Business Pledge campaign and award-winning author of Principled Profit: Marketing That Puts People First and five other books

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Wednesday, January 02, 2008

Social Networking for Journalists

This is cool: a new social networking venture that has journalists–both mainstream and New Media (e.g., bloggers) judging the relevance of stories and filtering them to the world at large. Sort of like Digg but covering a much broader sphere, since absolutely every field has its own journalists.

The venture, called Publish 2, is fronted by Scott Karp of the very nicely done Publishing 2.0 blog.

I was not familiar with Scott, with Publishing 2.0, or with Publish2 (which was announced back in
August)–but in true “social proof” fashion–this is why search engines are less important than they used to be–I followed a link from Joan Stewart’s excellent Publicity Hound, which I’ve been reading since she interviewed me many years ago, to a long article by Howard Owens on bringing non-wired journalists up to speed, and he had a link to Publish2.

Wow, no wonder I’m falling behind on my work! The Web is just too darned seductive for an info-junkie like me. :-) I’ve got a client project to get done today–but first, off to request an account at Publish2.


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