Principled Profit: The Good Business Blog

Musings on the world-wide movement for ethical business, frugal marketing, and how honesty, integrity, and quality combine with deep relationship building to create business success. By the originator of the Ethical Business Pledge campaign and award-winning author of Principled Profit: Marketing That Puts People First and five other books

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Friday, March 24, 2006

Business Ethics Holding Steady: Austin Business Journal

Here's some good news to start the weekend: The Austin Business Journal reports on surveys conducted among 5000 business leaders in 1985, 1993 and 2001. Looking at 16 different ethics scenarios, both the 1985 and 2001 surveys showed "increasingly positive" reactions.

There was a negative blip in 1993, interestingly enough. And that was before the big run up on dotcoms, and before the advent of the ethically challenged GWB administration.


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