Principled Profit: The Good Business Blog

Musings on the world-wide movement for ethical business, frugal marketing, and how honesty, integrity, and quality combine with deep relationship building to create business success. By the originator of the Ethical Business Pledge campaign and award-winning author of Principled Profit: Marketing That Puts People First and five other books

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Saturday, March 11, 2006

Ethics Pledge Gets Its Own Site

Since I launched the Business Ethics Pledge movement a year and a half ago, it has been housed on a page of my site: a commercial site designed primarily to encourage sales of my award-winning business ethics book, Principled Profit: Marketing That Puts People First.

And we decided a couple of months ago that this was holding back the growth of the Pledge. And we did something about it.

With site design generously donated by my assistant, Michelle Shaeffer of Elemental Muse, we've now launched first-ever .org site.

Please take a look and let me know what you think. Of course, if you choose to sign, I'll be truly delighted--but let me know your opinion even if you don't participate.


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