Principled Profit: The Good Business Blog

Musings on the world-wide movement for ethical business, frugal marketing, and how honesty, integrity, and quality combine with deep relationship building to create business success. By the originator of the Ethical Business Pledge campaign and award-winning author of Principled Profit: Marketing That Puts People First and five other books

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Saturday, March 11, 2006

Scandal in Singapore

Just in case you have any illusions that massive business scandals are uniquely American, look at what's going on in Singapore at the moment.

Sometimes I feel like voice crying in the wilderness.

But I still believe that more and more consumers are seeking out ethical companies, and that ethics is a key driver of profit. As more people become convinced, I also believe that the Business Ethics Pledge will help companies tell their customers, "do business with us because we're ethical, and that means we care about you, and don't just see you as a temporary revenue stream."

For more on the pledge, please see the post immediately above this one.


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