Principled Profit: The Good Business Blog

Musings on the world-wide movement for ethical business, frugal marketing, and how honesty, integrity, and quality combine with deep relationship building to create business success. By the originator of the Ethical Business Pledge campaign and award-winning author of Principled Profit: Marketing That Puts People First and five other books

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Wednesday, June 13, 2007

Thanks, Ted–I’ve Changed My Slug

Ted Demopoulos commented that both Joan Stewart and I use a “slug” to identify ourselves in comment posts. In my case, it’s “Shel Horowitz, Ethical Marketing Expert.”

Ted took it a step farther, and now has his slogan, “Ted Demopoulos, Blogging for Business,” incorporated as the name he uses when he posts to his own blog.

You’ll notice that starting with this post, I’m doing the same. We all learn form each other–I never thought of that before Ted’s post.

So much of marketing is about repetition of the brand. And people do notice.

Unfortunately for the strength of my brand, I’m a person of many interests and skills, and probably dilute my slogans too much–but I have more fun that way. Fortunately, as I write in my award-winning sixth book, Principled Profit: Marketing That Puts People First, the real brand is not the slogan but the customer/prospect’s experience of you–and in that regard, I do quite well at creating a very positive impression.

I can wear whatever hat is appropriate at the moment: ethical marketing expert, master copywriter, author of seven books, speaker, activist, even expert on having fun cheaply–to name a few. Somehow it all works out.


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