Principled Profit: The Good Business Blog

Musings on the world-wide movement for ethical business, frugal marketing, and how honesty, integrity, and quality combine with deep relationship building to create business success. By the originator of the Ethical Business Pledge campaign and award-winning author of Principled Profit: Marketing That Puts People First and five other books

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Wednesday, June 13, 2007

What do People Think about Sigs on Blog Comments?

While writing the post about slug lines, a thought occurred to me that I’d like feedback on.

What do other bloggers think about using sigs in blog comments?

I’ve been ambivalent. On the one hand, I love getting extra inbound links and visibility for my core offerings. On the other hand, I don’t see them used much, and I wonder if they’re offensive.

So sometimes I’ve posted and sometimes not, and I’m more likely to post on, say, a newspaper comment page than a blog.

This is the sig I’ve been using, when I use it–looking at it, it occurs to me that one obvious solution is to shorten it, pick one URL per sig, maybe have several versions of say two lines each–what do you think?


Shel Horowitz, shel (AT), 800-683-WORD/413-586-2388

Marketing & publishing consultant/copywriter, award-winning author of

* Principled Profit: Marketing That Puts

People First

* Grassroots Marketing for Authors and Publishers

* Grassroots Marketing: Getting Noticed in a Noisy World /

–>Join the Business Ethics Pledge - Ten Years to Change the World,

One Signature at a Time (please tell your friends)



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