Principled Profit: The Good Business Blog

Musings on the world-wide movement for ethical business, frugal marketing, and how honesty, integrity, and quality combine with deep relationship building to create business success. By the originator of the Ethical Business Pledge campaign and award-winning author of Principled Profit: Marketing That Puts People First and five other books

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Wednesday, March 28, 2007

The Secret Life of GWB, Closet Environmentalist?

In the ‘who would’ve thunk it’ department. George W. Bush’s Crawford ranch turns out to be a model of environmental sustainability. And the surprisingly modest structure was built since he bought the property.

I must say I was pleasantly shocked to read that the Bushes employ such forward-thinking technologies as geothermal heating and cooling, landscaping designed to keep the house cool in summer and warm in winter, even graywater recycling.

Under a gravel border around the house, a concrete gutter channels the water into a 25,000-gallon cistern for irrigation. In hot weather, a terrace directly above the cistern is a little cooler than the surrounding area.

Wastewater from showers, sinks and toilets goes into purifying tanks underground — one tank for water from showers and bathroom sinks, which is so-called “gray water,” and one tank for “black water” from the kitchen sink and toilets. The purified water is funneled to the cistern with the rainwater. It is used to irrigate flower gardens, newly planted trees and a larger flower and herb garden behind the two-bedroom guesthouse. Water for the house comes from a well.

Oh yes, and the funniest line in the whole article: a quote from the home’s architect, David Heymann:

“We’ve got a lot of economies in the house,” he says, noting the Bushes may be wealthy, but they are “frugal people.”

It takes a lot to get me to say Bravo to George W. Bush–but this house deserves a whole round of Bravos. And it deserves to be a model for the rest of the country; why is he keeping it such a secret?

So…my question for Mr. Bush–if in your own private personal life you make such great choices, if you’re aware that the earth’s own technologies can provide all our energy needs–why is your own energy policy such an unmitigated disaster? You’re pushing disastrous technologies like nuclear, fossil fuels that get us into wars…and meanwhile you’ve quite properly created a private dwelling that uses only a tiny fraction of that used by a conventional house. In other words, you know from your own experience that all the green technologies you’ve been dissing and dismissing actually work.


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