Principled Profit: The Good Business Blog

Musings on the world-wide movement for ethical business, frugal marketing, and how honesty, integrity, and quality combine with deep relationship building to create business success. By the originator of the Ethical Business Pledge campaign and award-winning author of Principled Profit: Marketing That Puts People First and five other books

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Monday, April 02, 2007

Even “Marketing Gurus” Can Be Dumb Sometimes–Look What I Did

In which Shel gets to laugh at himself. I’ve written five books on marketing, and I make my living as a marketing copywriter and consultant. So of course I posted to my blog in advance of my book signing last week for the launch of my just-released Grassroots Marketing for Authors and Publishers.

Except that I never realized I clicked on “save” instead of post. So the event came and went, and there was my nice little announcement still waiting for me to release it to the world. I just noticed it today under saved drafts.

Duh! (Sound of hand slapping forehead).

Oh well–there’s always New York in May. I’m trying to work out an event at Book Expo America, and hopefully I’ll hit the correct button when I have the details.

PS–Am I really a marketing guru? See what other gurus think about my services and about my award-winning sixth book, Principled Profit: Marketing That Puts People First.


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