Principled Profit: The Good Business Blog

Musings on the world-wide movement for ethical business, frugal marketing, and how honesty, integrity, and quality combine with deep relationship building to create business success. By the originator of the Ethical Business Pledge campaign and award-winning author of Principled Profit: Marketing That Puts People First and five other books

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Sunday, April 08, 2007

Intersting Argument for Eliminating Copy Protection

I’m quoting a short bit from Adam Sutton’s article in Mequoda Daily, an often-provocative marketing newsletter emphasizing fairly advanced concepts and products. I have felt this for many years but they articulate it so smoothly and well:

Supporters are law-abiding citizens that pay for products because

they love the company and want it to prosper.

Samplers get free products from Supporters or other Samplers. They

do not immediately buy a product, because they are unsure of the

product’s worth or do not have enough money. Samplers typically get a

free product, and if they like it, pay for others when cash is


Thieves will happily pirate products and break DRM systems forever.

They consciously never pay for products and have no desire to support

artists. This group is best ignored because their will to circumvent

DRM–or any copyright protection–is unbreakable.

If you’re a Sampler who found this worth while, the link above to the full article presents the option to subscribe, no charge.


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