Principled Profit: The Good Business Blog

Musings on the world-wide movement for ethical business, frugal marketing, and how honesty, integrity, and quality combine with deep relationship building to create business success. By the originator of the Ethical Business Pledge campaign and award-winning author of Principled Profit: Marketing That Puts People First and five other books

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Tuesday, April 10, 2007

Is this Absurd? $1.25 Million for the Bio of a Library Cat?

I kid you not–here’s the NY Times article.

Much as the cat may have been darling, and much as its authors ight do a great job, I find this absurd. And yet another indicator of the dumbing down of the American public via the media that controls what we see and read (except for those adventurous enough to seek their own sources).

Where are the big advances for books that shape how we actually think and act? that give us a lens to understand some of the craziness in the world.

OK, I like sweet stories about cats and might actually read this book (in a library copy) at some point. It’s not a book I expect I’ll need to own. But good heavens, most books that could change the culture receive paltry advances and paltry publicity, if they sell at all.

If this were now instead of then, would books like “Uncle Tom’s Cabin”, “Silent Spring”, or “Unsafe at Any Speed”–three among dozens of books that actually changed the world–have even been published, or found any significant audience if they had?

I hope one day to see my own Principled Profit: Marketing That Puts People First in someone’s list of books that changed the world. I didn’t even try for a mainstream publisher, figuring I’d go create an audience and then sell rights to a second edition.

But seriously, isn’t a book about how we got into the Iraq mess and are heading for trouble in Iran (not the subject of my book but of several recent ones) worth more attention than a book abut a cat? Or for that matter, the sordid and tawdry life of Anna Nicole Smith?

Priorities! As a society–we need to look at ours..


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